Our biggest key to success
At Zetlin Strategic Communications we believe in team work and we have built a great team to meet our clients' goals.
Chief Strategist – President
Alexandra Zetlin is the founder and president of Zetlin Strategic Communications. In this role, Alec is a frequent advisor to government agencies, consulting on how to craft messages and build sustainable coalitions. With 40-plus years of experience in the design and execution of public outreach and media relations strategies, she uses her passion for public affairs to guide many high profile environmental impact, planning, transportation, and land use studies. She anticipates and preempts hot button issues, recommending options and proactively solving problems at the most local level before they become the subject of public attention or contention. Alec is widely recognized for her well-honed strategic perspective and sensitivity to political, institutional, and interpersonal dynamics.
She is a frequent expert resource in strategic communications to the American Architectural Foundation’s programs including the Sustainable Cities Design Academy and the City Managers Design Academy – forums that help municipal and local leaders build sustainable communities; and the Foundation’s Great Schools by Design, a conclave that engages school superintendents, local government officials, and design professionals, as well as parents, teachers, students, and other stakeholders in a far-reaching conversation about what must be done to improve the places where children and young adults learn.
Prior to founding Zetlin Strategic Communications, Inc., Alec was Deputy Assistant for Legislative Liaison to New York Governor Carey, Vice President Public Affairs at the Long Island Rail Road, and Director of Media Information Services at the Metropolitan Transportation Authority.
As the firm’s Chief Strategist, she supervises Zetlin’s products and practices, and constantly mentors her team to honor the maxim that an empowered company delivers the best results.
Alec is also an art lover and a Ranger’s fan. She loves New York as much as she loves traveling the world, practicing her Spanish in Marbella, her French in Paris or her Hebrew in Israel.
Patrick B. Jordan
Chief Communication Strategist – Account Executive
Patrick joined the Zetlin team in 2004 as a Community Relations Specialist and moved up the ranks to his current position. He is a leader in developing and implementing dynamic public involvement and community outreach programs, consistently seeking the most efficient and productive ways to connect his clients and their stakeholders. Patrick rejects the notion that ideas should be avoided just because they have never been tried before. Whether it is reimagining the public workshop or moving meetings from weeknights to weekends, Patrick sets the bar for delivery of high-quality exceptionally executed outreach programs, giving his clients the highest level of service.
Zetlin’s resident Staten Islander originally hails from Boston where he gained journalistic and political campaign experience. He serves on the Staten Arts Board of Directors, where he is a past president of the board. Away from the office, Patrick loves to cook and sample craft beers. He relocated to NYC to attend Fordham University. Most Saturdays during the fall he can be found tailgating before Fordham football games – Go Rams!
Jean A. Celender
Prior to joining Zetlin to plas a key role on our portfolio of Long Island projects, Jean Celender founded JAC Planning Corp., which was involved in scoping of environmental impact studies, regulatory review analyses, zoning and land use planning studies, public participation programs, site feasibility analyses and permit applications. She has over twenty five years' experience in planning, zoning, regulatory compliance procedures, environmental science and municipal management.
Jean has also served as Trustee (1984-2000), and since March 2000 is currently the Mayor of the Village of Great Neck Plaza, the first woman mayor in its over more than 70 year history. Prior to her election to office, she headed the Planning Council where she directed consultants' efforts and advised the Board on a major rezoning of the Village. In her capacity as Trustee and given her environmental background, Jean advises the Board on implementing State Environmental Quality Review (SEQR) and in streamlining site plan and conditional use/special use permit processing. This includes developing local SEQR procedures, processing applications before the Board and preparing resolutions for the Board's consideration.
Her other public service activities include being a member of the Board of Directors of the Great Neck Plaza Management Council (the Village's Business Improvement District), the CLASP Children's Center in Great Neck, the Great Neck Arts Center, the Great Neck Opera Company, a Commission Member on the Nassau County Legislature's Commission on Child Care (1997-Present) and a public member of the Nassau County Rent Guidelines Board (1994-1997).
In the Winter of 2016, Daniel joined the Zetlin team as a Communication Strategist and Account Specialist implementing Zetlin's community outreach strategy on the rehabilitation of the Roosevelt Avenue Bridge. Daniel is always working towards finding innovative ways to craft the perfect message for his clients, and subscribes to the old-school belief that relationship building is the most important aspect of successful communication. Over the years, whether on campaigns at every level of New York state politics, or for the world's most prestigious lifestyle and travel brands, Daniel has crafted winning messages and levied those strong relationships to ensure that his client's goals are surpassed.
From his roots in Albany, as the son of a Union President, political engagement was engrained in Daniel at a young age. He is a member of the Queens County Young Democrats where he serves as the Chair of its Media Professionals Caucus, working to strengthen and protect the rights of journalists while pushing for a more transparent government. Daniel spends his spare time writing freelance articles about politics, sports and travel. He is always searching for new restaurants to try and new music to listen to on an weekend adventure out of the city.