Our Story

Zetlin Strategic Communications’ story is one of adventure, innovations and firsts.  We started with an idea—that government agencies and corporations could better leverage the power of their information—and a mission— to help clients manage the one realm over which they exercise the least control—public perception and influence

We began in 1986. Zetlin forged its legacy of strategic communications with a sole maxim: that effective issues management meant developing a message that resonated across all constituencies: from grassroots, to customers to the political and regulatory players.  With this approach, Zetlin laid the foundation for what was unheard of then, and is now called pubic engagement.

Since then Zetlin has provided strategic counsel that helps our clients meet their goals in the most cost-effective and timely manner.  Alongside our commitment of purpose has been innovation of process.  Among the new concepts devised by Zetlin (many of which are now standard procedures):  framing the message in a compelling story; a tracking procedure that allows for spotting trends in public opinion; televised, then webcast town meetings; providing portals that allow clients to have constructive conversations directly with their audience; using games and new-style, participatory workshops to heighten participation while reducing conflict.

As our firm turns 32 years old, we remain committed to delivering winning results for our clients.  We continue to develop new products and platforms to reach tech-savvy audiences. But we will also devise the means to reach the individual, to ensure all constituents hear our clients’ clear message – whether they are on off the digital grid.   

This is our commitment – and our brand – to set the bar high for strategic communications to provide our clients peace of mind.

Our biggest key to success


At Zetlin Strategic Communications we believe in team work and we have built a great team to meet our clients' goals. 



Alec Zetlin

Chief Strategist – President

Alexandra Zetlin is the founder and president of Zetlin Strategic Communications. In this role, Alec is a frequent advisor to government agencies, consulting on how to craft messages and build sustainable coalitions. With 40-plus years of experience in the design and execution of public outreach and media relations strategies, she uses her passion for public affairs to guide many high profile environmental impact, planning, transportation, and land use studies. She anticipates and preempts hot button issues, recommending options and proactively solving problems at the most local level before they become the subject of public attention or contention. Alec is widely recognized for her well-honed strategic perspective and sensitivity to political, institutional, and interpersonal dynamics.

She is a frequent  expert resource in strategic communications to the American Architectural Foundation’s programs including the Sustainable Cities Design Academy and the City Managers Design Academy – forums that help  municipal and local leaders build sustainable communities; and the Foundation’s Great Schools by Design, a conclave that engages school superintendents, local government officials, and design professionals, as well as parents, teachers, students, and other stakeholders in a far-reaching conversation about what must be done to improve the places where children and young adults learn.

Prior to founding Zetlin Strategic Communications, Inc., Alec was Deputy Assistant for Legislative Liaison to New York Governor Carey, Vice President Public Affairs at the Long Island Rail Road, and Director of Media Information Services at the Metropolitan Transportation Authority. 

As the firm’s Chief Strategist, she supervises Zetlin’s products and practices, and constantly mentors her team to honor the maxim that an empowered company delivers the best results.

Alec is also an art lover and a Ranger’s fan. She loves New York as much as she loves traveling the world, practicing her Spanish in Marbella, her French in Paris or her Hebrew in Israel.

Patrick B. Jordan

Chief Communication Strategist – Account Executive

Patrick joined the Zetlin team in 2004 as a Community Relations Specialist and moved up the ranks to his current position.  He is a leader in developing and implementing dynamic public involvement and community outreach programs, consistently seeking the most efficient and productive ways to connect his clients and their stakeholders.  Patrick rejects the notion that ideas should be avoided just because they have never been tried before.  Whether it is reimagining the public workshop or moving meetings from weeknights to weekends, Patrick sets the bar for delivery of high-quality exceptionally executed outreach programs, giving his clients the highest level of service.

Patrick originally hails from Boston where he gained journalistic and political campaign experience.  He served on the Staten Arts Board of Directors, where he was past president of the board.   Away from the office, Patrick loves to cook and sample craft beers.  He relocated to NYC to attend Fordham University.  Most Saturdays during the fall he can be found tailgating before Fordham football games – Go Rams!


Christine Marlowe

Communication Strategist – Account Specialist

Christine Marlowe is a communication strategist at Zetlin, where she handles public outreach and community affairs for a wide array of city and state public works projects. Christine is always brainstorming new, unique ways to elevate her clients to improve their recall and subscribes to the old-school belief that one can learn anything, at any time, from anyone.  

Christine Headshot.jpg

Prior to joining Zetlin, Christine worked with some of the top technology, nonprofit and real estate organizations to both craft their stories and communicate them with press. In addition, she also served as the Deputy Regional Director of the Rochester-Finger Lakes Region of New York State for the Democratic Leader, U.S. Senator Charles E. Schumer. Originally from Rochester, NY, Christine received her Master of Arts degree in Organizational Communication from the University at Albany and enjoys keeping active in her free time. 

Our Company, Our Core Values


  • Innovators and thought leaders in our field

  • Trusted by the public; relied upon by the client

  • We develop team members, encouraging retention

  • Good ideas don’t have job titles

  • Encourage teamwork & mutual respect

  • Perform our work with integrity